Tourism Darling Downs

Tourism Darling Downs was brought to life quickly with a new name, identity and website.

The ‘ribbon’ logo is a seal of quality as the organisation aims to uncover the very best businesses and tourism operators in The Darling Downs region.

Under the direction of CEO Ruth Wetmore we together created a website that drew inspiration from some of the very best tourism organisations in the world.

With a tight deadline and a concerted effort, the website project went from first design to launch  in just five weeks. Including the insertion and editing of over 400 business listings with over 1000 images.

The site features comprehensive filtering and search features for visitors. And a complete membership registration and payment system for local businesses.

The website will continue to be a vital resource for incoming visitors for must-see locations, must-taste food experiences and more.

Tourism Darling Downs Logo
Tourism Darling Downs Website Mockups

Brand Launch

The Tourism Darling Downs event launch at Wellcamp Airport announced the organisation and its new identity to the community.

Tourism Darling Downs Launch
Tourism Darling Downs Wellcamp Airport
Tourism Darling Downs Launch
Ruth Wetmore

Tourism Darling Downs CEO Ruth Wetmore

Delivered in this project:

  • New identity designs
  • Style Guide and comprehensive Visual Brand Guidelines
  • Stationery designs
  • Brochure layouts
  • Fully responsive, custom designed WordPress driven website
  • Front-end editing tools for website administrators
  • Membership registration platform with restricted content
  • Email newsletter campaign templates

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