In 2016 LINX Cargo Care Group was formed from the ASIC-listed Asciano Group of companies. This new company was in need of a bold new identity.
LINX defined their work as ‘doing the impossible’ when it comes to cargo movements. So we set about creating an identity based around an impossible shape. One that also demonstrated the link between the business and their customers.
Design work began even before a final name was chosen with a tight deadline before launch. LINX new branding now displays across their many locations Australia wide. Based on a set of Visual Brand Guidelines we created as part of the identity.
Delivered in this project:
- New identity designs
- Style Guide and comprehensive Visual Brand Guidelines
- Stationery designs
- Brochure layouts
- Fully responsive, custom designed WordPress driven website