Yellow Pages, useful from beyond the grave

4 November 2014 #Tutorials

Apple and Google don’t get on. That’s old news. What’s new is how that relationship is popping up in interesting ways. Take for example Safari’s search tool in the new OS X Yosemite and iOS 8 operating systems.

To decrease the world’s reliance on Google, Safari now searches other sites for what it believes may be what you’re looking for. Mostly this results in Wikipedia entries, sometimes it will suggest the exact website you’re looking for. In the case of searching for businesses, you may see something like this.

Safari Business Search

What you’re seeing is a business listing, powered by Yelp. Apple has partnered with Yelp to provide business listings within Safari, cutting out the need to Google search for that place.

In turn, Yelp gets its business listings in Australia and other countries from Yellow Pages. So who knew, that the product put out of its misery by Google, is now proving itself useful in a post-Google universe.

Fortunately the Yellow Pages isn’t the only way to get on Yelp, you can add a business listing yourself – here’s Tomoro. It takes a few days to be processed but setting it up is simple. Once approved as the business owner you can add details, trading hours and contacts to your listing.

This was important to me because I haven’t used Yellow Pages services in many years, because it only ever meant being out of a book no one looked at. But now it may impact how you’re found online.

Cast your net as wide as possible.

Be everywhere: Google My Business, Yelp, TripAdvisor, Facebook and more.

It will take a lot to remove Google from our lives entirely. Apple is one of the first to circumvent their search tools, but they may not be the last. Being found online is much more than just being on Google.